

Virtue Full Volumizing Primer 150ml creates the ideal foundation for all styling needs. This professional hair care spray builds natural lift and essential volume effectively. Its lightweight formulation sets the desired style perfectly, ensuring all-day hold.
Try this primer today for effortless volume and superior style foundation.
Read MoreProduct code: 45400806
Builds. Lifts. Sets.
Create the perfect foundation for style and build just the right amount of natural volume with this lightweight priming spray.
Virtue® Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create a memory at the root and architect your style for an all-day hold. Our unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku® protein. It’s suitable for all hair types.
Formulated with our revolutionary Alpha Keratin 60ku® protein, this lightweight primer allows you to build your dream style without any stickiness or build-up. It gives fine or flat hair a pre-styling boost and works to strengthen the hair over time using our proprietary keratin, leaving hair lustrous and shiny.
Ideal for: Anyone looking to prep hair and maintain the architecture of style without weighing hair down. Especially good for those with fine or flat hair sensitive to product build-up. Safe for colour-treated and chemically treated hair.